There is no single standard banner size. In Pune the common flex banner sizes are 3 × 2 ft, 4 × 3 ft, 6 × 3 ft and 8 × 4 ft for events and shops, roll-up standees are usually 3 × 6 ft, and hoardings start around 10 × 8 ft and go up to 40 × 20 ft. The right size depends on the space you have and how far away people will read it.
This guide lists the sizes customers ask for most, shows how letter height relates to viewing distance, and explains how to measure a wall or shop front so the print fits the first time.
Standard banner sizes in feet and inches
| Use | Common size (ft) | Inches | Area |
|---|---|---|---|
| Counter or table banner | 3 × 2 | 36 × 24 | 6 sq ft |
| Small shop or clinic banner | 4 × 3 | 48 × 36 | 12 sq ft |
| Event or sale banner | 6 × 3 | 72 × 36 | 18 sq ft |
| Gate or entrance banner | 8 × 3 | 96 × 36 | 24 sq ft |
| Stage side or wall banner | 8 × 4 | 96 × 48 | 32 sq ft |
| Shop board (single shutter) | 10 × 3 | 120 × 36 | 30 sq ft |
| Shop board (wider front) | 12 × 4 | 144 × 48 | 48 sq ft |
| Birthday or small stage backdrop | 8 × 6 or 10 × 8 | 96 × 72 / 120 × 96 | 48 / 80 sq ft |
| Wedding or event stage backdrop | 12 × 8 to 20 × 10 | 144 × 96 to 240 × 120 | 96 to 200 sq ft |
Shop boards are almost always custom, because every shop front is a different width. Measure first and order to the measurement, not to a standard. For shop name boards in Maharashtra, leave space for the name in Marathi (Devanagari) as well, since the state’s shops law requires it and expects the Marathi lettering to be no smaller than the other script.
Standee and display sizes
| Item | Typical size | Notes |
|---|---|---|
| Roll-up standee | 3 × 6 ft (36 × 72 in) | The most common size; fits most rooms and stalls |
| Tall roll-up standee | 3 × 7 ft (36 × 84 in) | More room for text above eye level |
| Wide roll-up standee | 4 × 6 ft or 5 × 7 ft | For stalls and lobbies with more width |
| Sunboard standee / cut-out | Custom, often 2 × 5 to 3 × 6 ft | Rigid; can be cut to a shape |
| Poster or notice | 18 × 24 in or 24 × 36 in | Usually vinyl or sunboard, indoors |
For standees, keep the bottom 6 to 8 inches free of important text, because that part sits close to the floor or inside the base. Our standee printing page covers stand types.
Hoarding sizes
Hoardings are measured by the frame or structure, so always confirm the size with the site owner or agency. Typical sizes seen around Pune are listed below; the actual frame may differ by a few inches.
| Hoarding | Size (ft) | Area |
|---|---|---|
| Small site or road-side board | 10 × 8 | 80 sq ft |
| Medium hoarding | 20 × 10 | 200 sq ft |
| Large hoarding | 30 × 15 or 30 × 20 | 450 / 600 sq ft |
| Highway hoarding | 40 × 20 | 800 sq ft |
Large hoarding flex is often printed in panels and joined, and needs reinforced edges and eyelets for the frame. Outdoor hoardings in Pune also need civic permission, which our permission guide explains.
How big should the letters be? Viewing distance rule
A widely used rule of thumb: 1 inch of capital-letter height for every 10 feet of viewing distance for comfortable reading. If you want the text to grab attention from a moving vehicle, go bigger, about double that.
| Viewing distance | Minimum letter height | Better for impact | Example |
|---|---|---|---|
| 10 ft | 1 in | 2 in | Standee in a shop or clinic |
| 25 ft | 2.5 in | 5 in | Banner across a hall |
| 50 ft | 5 in | 10 in | Shop board across the road |
| 100 ft | 10 in | 20 in | Building or gate banner |
| 300 ft | 30 in | 60 in | Highway hoarding |
Keep the main line short. Five to seven words on a hoarding is plenty, because a driver sees it for a few seconds. Thin and decorative fonts need even more height to be read.
Aspect ratios and why they matter
Aspect ratio is width divided by height. If your design is made at one ratio and printed at another, it will either be stretched or have empty strips. A 6 × 3 ft banner is 2:1, a 3 × 6 ft standee is 1:2 (portrait), and a 40 × 20 ft hoarding is also 2:1, so one design can scale between them. A 10 × 3 ft shop board is 10:3, which is very wide, and needs its own layout.
- 2:1: 6 × 3, 8 × 4, 20 × 10, 40 × 20 ft
- 4:3: 4 × 3, 8 × 6, 12 × 9 ft
- 3:2: 3 × 2, 12 × 8, 30 × 20 ft
- Tall portrait (1:2): roll-up standees
- Very wide (3:1 and wider): shop boards, gate strips
Sizes for glass, walls and festival backdrops
Glass and wall jobs are always measured on site, because no two doors or walls are the same. A single glass door is often around 3 × 7 ft, and shop windows vary widely, so measure each pane. For wall graphics, measure the full wall and mark switches, doors and windows.
Ganeshotsav and Navratri backdrops are usually set by the pandal or stage frame. Mandals commonly order wide backdrops such as 20 × 10 ft or larger, sometimes in two or three panels that join behind the idol or stage. Give us the frame size and where any joins can fall, so no face or text lands on a seam.
How to measure a wall or shop front
- Use a measuring tape, not steps or a guess. Measure width at the top and the bottom; old walls are rarely square.
- For a board in a frame, measure the inside of the frame where the flex will show, and tell us whether it wraps around the edges.
- Note anything in the way: shutter boxes, AC units, pipes, CCTV, signs from the shop next door.
- Take a straight-on photo with the tape visible, and send it on WhatsApp along with the numbers.
- For glass, measure each pane separately and mention whether the film goes inside or outside.
Write sizes as width × height, and say whether they are feet or inches. “8 by 4” in a message can mean either way round.
Once you have a measurement, you can work out the area and cost on our flex printing rate guide, or send it straight to us through the quote form and we will set the layout to fit.