Flex printing in Warje has one big job: getting read by people who are moving. Warje sits on the Mumbai–Bengaluru highway, one of the busiest stretches of road in Pune, and the shops, garages and halls here compete for a glance from drivers and bus passengers. 3 Red Media prints these boards and banners at Chandni Chowk, just up the same highway, and delivers them to Warje.
Away from the highway, Warje Malwadi is dense and residential, with markets, small shops, clinics, classes and mangal karyalayas serving the neighbourhood. That gives Warje two very different printing needs, and the right material for each is not the same.
Boards that work from the highway
A board read from a moving vehicle has a few seconds at most. The rule of thumb printers use is roughly 1 inch of letter height for every 10 feet of viewing distance, and more if the reader is moving fast. Fewer words win: a name, what you sell and one way to reach you.
| Who is reading | Typical distance | Main letter height (approx.) | Words that fit |
|---|---|---|---|
| Pedestrians on the service road | 10 to 20 ft | 2 to 3 inches | A short sentence |
| Two-wheelers at the signal | 30 to 50 ft | 4 to 6 inches | Name plus one line |
| Cars and buses on the highway | 100 ft and more | 10 inches and up | Name and one word |
For large boards facing the highway, hoarding printing explains frame sizes, flex choice and how to keep the face tight. Hoardings on private land or buildings still need permission from the PMC; start with the ward office before the structure goes up.
What Warje Malwadi shops print
- Offer and sale banners for clothing, mobile and electronics shops, changed every festival season.
- Fascia boards with the name in Marathi and English for new shops opening in the lanes off the main road.
- Banners for mangal karyalayas and halls announcing weddings, receptions and events. Our wedding banner printing page shows common layouts.
- Admission banners for classes and pre-schools, and timing boards for clinics.
- Greeting banners for festivals, birthdays and local functions, which are a common sight on Warje’s chowks.
If a banner will go up at a chowk or on a public pole, check PMC permission first. Unauthorised banners are regularly removed, and the cost of the print is lost with them.
Branding the vehicles that run out of Warje
Warje’s position on the highway makes it a natural base for tempos, delivery vans, school vans and small transport businesses. A van with your name and number on both sides is a board that travels across the city every day. Vehicle branding uses printed vinyl, not flex, because it has to follow the panels and survive washing.
Measure each side panel separately, note any windows, handles and fuel caps, and send clear photos of the vehicle from both sides and the back. The proof will show the design placed on your actual vehicle.
Halls and functions in Warje
Warje and the neighbouring parts of Karve Nagar have a good number of karyalayas and community halls, so wedding, engagement, munj and retirement functions are regular work. A family usually needs three prints: a welcome board at the gate with both families’ names, a stage backdrop, and a direction banner at the turn from the main road. Because many halls sit just off the highway service road, that last banner is the one guests rely on most, so make the hall name and an arrow the biggest thing on it.
Send the names in the exact spelling the family wants, in both Marathi and English if both will be used. Spelling corrections on a printed backdrop mean printing it again, so read the proof slowly before approving.
From the print unit to Warje
Warje is just south of Chandni Chowk along the highway bypass, so deliveries usually take the highway or the service road down to the Warje flyover and then turn in towards the shop or depot. For Warje Malwadi’s narrower lanes, a smaller vehicle is used, and for big hoarding flex we agree a drop point that a larger vehicle can reach.
Fixing can be arranged for boards and hoardings. For a quote, share the size, a photo of the spot and your design or text, and send it here.